Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter […]
Biden gets to work on the pandemic, the CDC adjusts vaccine guidelines, and death tolls rise worldwide. Here’s what you should know: Want to receive this weekly roundup and other coronavirus news? Sign up here! Headlines Biden institutes sweeping pandemic measures during his first days in office Joe Biden has wasted no time when it
Biden Gets to Work, Vaccine Guidelines Change, and More Read More »
Delving into B2B marketing can always prove beneficial for your brand. However, writing a powerful B2B message which will appeal to your target audience is another matter entirely. According to Smart Insights, 36% of B2B professionals lack a concrete marketing plan and go for ad hoc marketing instead of planning their content strategy. Additionally, 84%
The Science behind Writing a Winning First B2B Message Read More »
The Tour de France begins tomorrow, about two months after it was scheduled to begin. As an avid cyclist I enjoy watching it and I find that it provides some neat opportunities for science, health, and physical education lessons. Here are some of my go-to resources for teaching and learning about the Tour de France.
Over the course of the Covid-19 pandemic, the US’ testing strategy has failed over and over again to provide an accurate picture of how fast and how far the disease is spreading. State and city officials are often left flying blind, not knowing how bad things are until hospital beds start filling up. The evidence
Can People Without Symptoms Get Tested for Covid? Who Knows Read More »
Last week, a British research team announced that a cheap, safe, widely available drug called dexamethasone makes a huge difference in saving the lives of people severely ill with Covid-19. Perhaps no one was more surprised than the people on the research team. That group, the United Kingdom’s Randomised Evaluation of Covid-19 Therapy (Recovery) Trial,
Dexamethasone and the Recovery Trial’s High-Speed Science Read More »
Businesses have long begged for better enterprise management of AI and Data Information and Vectice is delivering on that promise, raising $3M for their data science initiatives. Vectice, the cloud-based platform that powers data and AI initiative among F2000 Corporations in San Francisco, announced a $3M seed round co-led by Spider Capital and Crosslink Capital.
June 5th, 2020 Conference SMW Staff In an industry where there are many points of friction for influencer marketers and algorithms, artificial intelligence, and machine learning solutions seem to penetrate every sector and business category, how can businesses establish strategies to scale ROI? How can they scale the identification of their creator partners? How can
How Data Science and Predictive Modeling Can Scale Your Influencer Efforts Read More »
Monday 27 April 2020, 9:00 am There is the prevailing wisdom that pessimists tend to be right, but optimists are successful. Optimism to me is what gives entrepreneurs the confidence and oftentimes stubbornness to innovate, adapt, get things done, and never give up. Certainly, I’ve always found it essential to take an instinctively optimistic, if
The Case for Optimism, According to Behavioral Science Read More »
Video calls allow eye contact that works as well as when we are in person. Getty As the weeks of social distancing drag on, most of us have begun to crave human contact. It’s the most natural thing in the world, and staying away from each other means that we are fighting every instinct we
We Need To Feel Seen By Each Other. Science Shows Virtual Eye Contact Works. Read More »
