Kelcie Rivera – May 12, 2020 Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes […]
Google Launches New Tool with Trending Retail Searches Read More »
“Know your customers” is the first commandment, and a core mission, of every (successful) company. How well do you know your customers? Who are they? What do they need? How/when/where do they need it? In search (site, mobile or voice), it’s vital to “listen” to customers—to their search interactions, which are their way of telling
What Customers’ Searches Can Tell You, If You Pay Attention Read More »
New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches London, February 19, 2020 ‒ Amazon.co.uk is the most visible[1] website overall in Google’s UK page one results
Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics
Bestbuy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics Read More »
Google is making it possible for iPhone users to conduct searches via the onboard Siri voice assistant. An update to the Google app for iOS allows it to communicate with Siri via Apple’s Shortcuts app. Shortcuts comes pre-installed on new iPhones, and it’s also available as a free download from the App Store. One of
Google Lets iPhone Users Conduct Searches With Siri Read More »
Google has activated an SOS alert in search results for searches related to the coronavirus outbreak. Google’s SOS alerts, introduced in 2017, are activated during crisis events where the public safety might be at risk. They’re designed to help searchers by providing an ad-free page of search results with the latest news, links to authoritative
Google Launches SOS Alert For Searches Related to Coronavirus Read More »
If you run a multi-location or small business and want nearby customers to find your business through search, you must optimize your ads and business for local searches. By doing so, you’ll connect with highly motivated customers who need what you’re offering. Local search engine optimization (local SEO) entails optimizing your business’s web presence so
Ever since Google made a tectonic shift from “search engine” to “answer engine” a couple of years ago, the number of zero-click searches has significantly increased. We’ve even reached a point at which it hurts businesses, such as the online travel agent industry. After changes were made, reportedly affecting the efficiency of search engine optimization
Three Effective Strategies To Combat Zero-Click Searches On Google Read More »
Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more
SEO year in review 2019: Zero-click searches, BERT, local spam and more Read More »
The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other apps. Voice search began with questions about the weather and directions. Now people ask Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortona and Google Assistant about anything,
How Law Firms Can React to a Shift Toward Voice Searches Read More »
