Local queries dominate nearly 46% of all the searches performed on Google. Every time you perform a Google search, the result pages list out businesses that are near to you. This feature has been upgraded distinctively thus you no longer have to suffix ‘near me’ in the search bar to get the necessary results. Google …
Local SEO: Top Five Factors for Ranking in Local Searches Read More »
Google is currently rolling out a change to its core search algorithm that it says could change the rankings of results for as many as one in ten queries. It’s based on cutting-edge natural language processing (NLP) techniques developed by Google researchers and applied to its search product over the course of the past 10 …
Google is improving 10 percent of searches by understanding language context Read More »
The problem isn’t just with Google. The report also names search engines Bing, Baidu, and Yaidex as culprits in the fake results, but the research does indicate that Google, specifically, isn’t removing the websites that host the fakery. Sites like Amazon and Facebook are legally required to remove the sites that sell fake goods, but …
Study finds bulk of searches leading to fake goods – Search Marketing Read More »
New research from search engine optimization platform Searchmetrics has revealed that when you search for Brexit-related terms in Google, most of the results will feature anti-Brexit coverage. The research looked at Google’s UK search results on desktop for 5,000 Brexit-related search terms in October 2019. Source: Searchmetrics According to the research, more than half of …
Research shows anti-Brexit coverage dominates Google searches for the topic Read More »
Most people searching for information about Brexit in Google’s engine are clicking on links that send them to either the BBC, The Guardian or The Independent, according to data released Thursday. Publishers are reaping the benefits of clicks from search engines to their sites. With more than one million Google searches monthly in the United Kingdom …
Brexit Content Driving Google Searches To Publishers 10/17/2019 Read More »
In many ways, Marketing is survival of the fittest. It is an industry of eat or be eaten. And, in recent years, Google has been making it harder and harder for digital advertisers to eat. The search engine’s algorithm is smarter than ever before, and this means it is learning to deliver user search results …
Why Google’s Zero-Click Searches Equal Zero-Sum Game for Marketers Read More »
