Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research from OpenX and The Harris Poll. The report was based on data from a survey conducted in August 2019 among 2,000 adults in the United States who reported plans to shop this […]
Your pop-up is in place, you’re collecting new leads, and sending out their discount code email, awesome! But it doesn’t end there: 1. Next we’ll set an action to ‘Wait 2 Days.‘ 2. Then we’ll add a ‘Conditional Split‘ that will tell this automation to check if your new leads have opened their discount
Build a Simple 3 Step Funnel to Drive More Leads This Holiday Season Read More »
With a head start on this year’s shorter-than-usual holiday season, e-commerce sales should remain robust, according to Adobe’s predictions. The company expects online holiday revenue to reach $143.8 billion this year, a 14.1% increase over last year. That growth estimate is below the 16.5% year-over-year increase in e-commerce sales that Adobe reported last year, when
In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its holiday marketing strategy. The company dropped prices on a number of items beginning on Friday and is launching multiple technology tools
Amazon advertising revenue increased 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the company reported lower-than-expected profits of $2.1 billion on $70 billion in revenue for the third quarter of the year on Thursday. Amazon doesn’t break out advertising
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season Read More »
We are well into fall, and winter is creeping up on us faster than we realize. Marketers are working hard on their holiday promotions this year, and it’s not hard to figure out why. In 2018 consumers in the United States spent a staggering 707.5 billion dollars during the holiday season. Business owners know that
4 Email Marketing Tips for a Profitable Holiday Season Read More »
Many holiday shoppers are winging it: Nearly half of holiday purchases in 2018 were either completely or partially unplanned, according to Deloitte, and 20% of those shoppers are open to being influenced by retailers, both in-store and online. With the entire retail industry at a crossroads—with store closures, CMO reshuffles, and competition from Amazon—retailers have
Marketers and Retailers, Implement AI to Survive the Holiday Season Read More »
As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a survey from customer data platform RedPoint Global, 75% of consumers said that they wish retailers understood their personal preferences better and would
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How to Improve Your Facebook Ads During a Holiday Season : Social Media Examiner Read More »
“Life starts all over again when it gets crisp in the fall.” — F. Scott Fitzgerald, “The Great Gatsby” Fall is officially upon us. Leaves are piling up in our yards, and there is a chill in the air. As everyone digs their sweaters and jackets out of the back of their wardrobes, think about
