Let’s face it, marketing online isn’t easy. New competitors are springing up every day, and customer acquisition costs are rising for both B2C and B2B companies as a result. Here’s data from ProfitWell that shows just how significantly customer acquisition costs have risen in recent years. In this increasingly competitive digital landscape, a lot of […]
A/B testing guide: What is it and how do you set it up? Read More »
Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. The update, which appears
Facebook to pull location from ad set when creating new Lookalike audiences Read More »
You may have a vibrant, visually stimulating and feature-rich WordPress website, but if it is not optimized for search engines, it doesn’t really have much value. In fact, search engines don’t really care about the website design or the high definition, attractive images you have put up. All they care about are quality content, alt
How To Optimally Set Up A WordPress Website For SEO Rankings Read More »
In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.
How to Set & Achieve Marketing Objectives in 2019 Read More »
Holiday markets pop up throughout the season. They happen in cities throughout the country. You’ll sometimes hear them referred to as Christmas markets or Kris Kringle markets. And these seasonal shopping events usually include tons of gift items, food, and sometimes even holiday themed entertainment. Some of these markets focus on handmade items or other
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link
On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.” This plugin allows you to easily connect the following Google Services in
Here’s how to set up the Google Site Kit WordPress plugin Read More »
On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools. The news was first announced in February as an effort to establish more accurate and transparent forms of measurement. Advertisers now get to experience how often ads
Are you set up for the transition? Search Engine Watch Read More »
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7 CD SET How to Cultivate Network of Endless Referrals Bob Burg FINANCE WEALTH Read More »
