PHOTO: Prayitno / Thank you for (12 millions +) view The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building […]
10 Trends That Shaped Digital Marketing in the 2010s Read More »
At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of what will be a “Second Golden Age of Martech.” Brinker’s forecast was spot-on with the martech industry seeing 246 mergers and acquisitions in the first half of 2019 alone, according
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Like most search engine optimization professionals, I never set out to do this. In fact, one could argue that accidentally falling into the specialization I love was only made possible through heartache, struggles, and uncertainty about my identity. Now, I know myself better than I ever have before. I’m a wife, a mom, an animal
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MIT announced that Fernando Corbato, a pioneer in computer security, has passed away aged 93. Corbato’s death, though it is sad news, provides an opportunity to reflect on the importance of his work, and specifically on one of his revolutionary ideas: the password. Here’s how a nearly forgotten (RIP) physicist shaped your internet access. Paving
How a Nearly Forgotten (RIP) Physicist Shaped Your Internet Access Read More »
American businessman and investor Mark Cuban Billionaire Mark Cuban, who is back on the tenth season of the hit show Shark Tank, has many lessons to impart to aspiring entrepreneurs on how to build and run successful ventures. But his decade-long experience of being a ‘Shark,’ or part of the panel of investors on the show, has
Marketing has been around for a long time in one shape or another. It hasn’t been through too many changes in the past, but as soon as the digital world came into play, marketing started evolving rapidly. In the past, people were using marketing on a very small scale, reaching a small number of people.
The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link networks from publishers that have been penalized. How the disavow tool came about is completely different. It’s important to know why the disavow tool was invented because
Sylvie Mwila-Jonath blazed an unconventional trail to her current position as Head of IT for Torani. Born and raised in the Congo — a place where women have traditionally been expected to marry, stay at home, and raise a family — Sylvie initially dreamed of becoming a doctor. Unfortunately, after a year and a half in medical
How the Ability to Overcome Challenges Shaped One Woman’s Career Read More »
The hallmark of a great leader is someone who motivates their team to succeed. But what motivates a leader? I know what motivates me. It’s a combination of an unrelenting desire to achieve my best, a passion to help others and yes, a wish to win the acceptance and praise I wanted as a child. My parents
Top Leaders Reveal the Childhood Moments That Shaped Their Lives Read More »
Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since the early days,
Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years #SMDay Read More »
