A very common question asked by many beginning bloggers is whether their blog should be more general in scope or if it should only approach a very specific topic area. This leads itself back to the initial motivation you have for your blog and the goals that you would like to achieve. If the blog […]
Instagram has announced that users will now be able to follow specific hashtags on the platform, in addition to profiles, with posts using those tags appearing in your main feed. As explained by Instagram: “Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap
Instagram Announces New Option for Users to Follow Specific Hashtags Read More »
Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers. As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles. The option makes sense – sometimes you’ll be interested in a specific topic, and having related posts
Instagram’s Testing a New Option Which Would Enable Users Follow Specific Hashtags Read More »
Even as companies such as Deloitte argue that more buying will happen online than in stores this holiday season, the value of stores remains clear. That’s partly why Amazon paid nearly $14 billion for Whole Foods earlier this year and why the company is seeking to launch holiday shops in selected markets across the US.
Amazon to launch pop-up stores in specific Whole Foods markets Read More »
The innovator’s dilemma, across industries, is that in order to become great, a company has to do many things right. It must listen to its customers, direct its investments to the highest-return opportunities, improve the quality of its products, manage its relationships with suppliers, correctly assess and cope with competitive threats, all amongst many other
Disruptive Innovations Highlight a Specific Dilemma for Legacy Financial Institutions Read More »
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How to Design a Social Media Strategy Aligned With Your Specific Business Objectives [Infographic] With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one of the best avenues to promote
