Mobile Marketing

How Mobile Apps Can Make Small Enterprise Smarter

Every small business owner knows they can’t opt for the investment-intensive outdoor ads and traditional marketing campaigns that have always been the strongholds of global corporations and leading brands. Thanks to the ease of reaching out to a broader audience and making quick inroads into the market, small businesses now prefer mobile websites, social media …

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The secret to successful lead nurturing after internet marketing campaigns

Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them. It has become increasingly easy to acquire leads through online marketing channels, particularly social media channels like Facebook and SEM channels like AdWords. Facebook is an …

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11 Companies That Are Doing Mobile Advertising Right

UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both …

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Your 2019 Guide on How to Use Video in Email Marketing

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to …

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How Many Text & Email Are Too Many for Marketers to Send?

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of …

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5 Strategies to Combat Cart Abandonment Using Push Notifications

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping …

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