“You are going to be a gambler?” That’s my grandmother Baba Anya speaking. My last living grandparent. I’ve come to Boston for a family visit, nearly bouncing with excitement at my new project, and she is not impressed. To call her lukewarm would be the understatement of the hour. She has a way of setting […]
Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
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See how your own email marketing strategy compares! By Liz Willits April 23, 2020 Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.) And although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AMP for
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Understanding how people use search engines is essential for organic growth. SEO (search engine optimization) is a combination of optimizing your digital content for machines and people. But how does the typical user leverage search engines? In this video, I’ll share 10 important search behavior statistics you can use to optimize your connect. Video Transcript:
Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! We’ve rounded up some of the most interesting social media statistics we could find,
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2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual study: The Infinite Dial. This study is now in its 22nd year and is widely regarded as the finest research on audio habits and podcasting available anywhere. I strongly encourage you to download the entire study (no cost) as
Does your company website have a business blog. Are you actively publishing to it or is it an after-thought?Don’t have one yet? It’s time to join the club. Blogging is increasingly critical to marketing success, and allows your brand to connect with its potential customers. I hope that these business blogging statistics will help you
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This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. (Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.) If you’re in B2B marketing, we have
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I just spent the last few days at Podfest Expo in Orlando, Florida, which is considered the largest conference for independent podcasters in the world (note: Podcast Movement is probably the largest podcast conference dedicated to podcasting, but not necessarily focused on independent podcasters like Podfest Expo). While podcasting has always been seen as a
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We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. More than
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