Statistics

2019 Back to School Statistics: Consumers Set to Spend $40 More

There are several shopping days on the calendar businesses should be aware of. While Black Friday and the holiday season are a no brainer, back to school should also be on that list. 2019 Back to School Statistics According to the National Retail Federation (NRF), total spending on K-12 schools and college is projected at …

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8 Critical Conversational Marketing Statistics in 2019

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational marketing” includes live chat, chat bots, and social chat apps (via Messenger, WhatsApp). These tools …

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Phishing Statistics: What an Attack Costs Your Business [INFOGRAPHIC]

On average, a cyber attack costs small businesses $53,987. While this is much less than the loss millions medium and large enterprises experience, proportion to size it is substantial. And one of the ways hackers wreak this havoc is using phishing attacks. So, what does a phishing attack costs your business? A new infographic from …

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World Futures: Polling, Voting, Surveying, Choosing, Influencing & Statistics – Part Four

By ANDY ANDREWSLos Alamos World Futures Institute   In part three of this series we looked at polling and voting generally about political contests and elections. We can look at the results and ignore them, get excited, and even get angry. Consider the 2016 presidential race and election. For the most part we as individuals …

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7 New Influencer Marketing Statistics That Prove Why It Works

As the Google Trends data below demonstrates, interest in “influencer marketing” is sharply on the rise in the past years. Marketers, faced with massive competition for attention and the end of the “free lunch” once provided by no-cost social media reach, now seek to utilize influencers to spread the word without breaking the bank. It’s …

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