STRATEGY

Improving data strategy to create the best customer experiences

Improving data strategy to create the best customer experiences

Businesses today have a wealth of information to draw upon. It comes from customer touchpoints, mobile interactions, internet-of-things (IoT) devices, e-commerce transactions, and many more sources. And corporate governance has made it easier to comply with data privacy rules, so organizations can be confident about the data quality. But usefulness? That’s a major challenge that …

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have …

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How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A - Litmus

How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A – Litmus

Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy. DEG, a full-service …

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The Three Most Important Factors for Your Email Strategy This Year

The Three Most Important Factors for Your Email Strategy This Year

According to HubSpot’s email marketing report, email marketing spend, and engagement is growing — which probably isn’t much of a surprise. Over the past year, 78% of marketers have seen an increase in email engagement, and ROI has skyrocketed. For every dollar spent on email marketing, $42 is earned. Impressive. What all of these statistics …

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Developing an Effective Business Strategy as Stay at Home Orders Lift

Developing an Effective Business Strategy as Stay at Home Orders Lift Danielle Leitch – May 4, 2020 As Stay at Home orders begin to lift, your business will need to prepare to reopen. The first steps include internal planning focused on safety and wellness for employees and customers/clients (for brick and mortars and in-person business …

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r/marketing - Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in …

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring. Read More »

r/marketing - Our content promotion strategy that nets us 1k - 10k traffic per post (and 5-100 leads)

r/marketing – Our content promotion strategy that nets us 1k – 10k traffic per post (and 5-100 leads)

When I got started with content marketing ~4-5 years ago, it was a total pain in the ass (heck, still is). This was basically my life story for a while: I’d spend hours, weeks even, writing that awesome new blog post. Got half my team to polish it to perfection. Pushed it to WordPress, optimized …

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