STRATEGY

Digital Strategy, Optimized Website Design & UX, User Experience

Digital Strategy, Optimized Website Design & UX, User Experience

SEO BLOG /

Anthony Gallegos – August 11, 2020 One of the keys to effectively running a business is providing customers with a satisfying experience. Because many of your customers will encounter your business online, it’s important that your website provides visitors with a good user experience. The following five tips can help improve your website’s user experience […]

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How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

SEO BLOG /

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look

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Improving data strategy to create the best customer experiences

Improving data strategy to create the best customer experiences

Technology NEWS /

Businesses today have a wealth of information to draw upon. It comes from customer touchpoints, mobile interactions, internet-of-things (IoT) devices, e-commerce transactions, and many more sources. And corporate governance has made it easier to comply with data privacy rules, so organizations can be confident about the data quality. But usefulness? That’s a major challenge that

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

SEO BLOG /

I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have

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How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A - Litmus

How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A – Litmus

SEO BLOG /

Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy. DEG, a full-service

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The Three Most Important Factors for Your Email Strategy This Year

The Three Most Important Factors for Your Email Strategy This Year

SEO BLOG /

According to HubSpot’s email marketing report, email marketing spend, and engagement is growing — which probably isn’t much of a surprise. Over the past year, 78% of marketers have seen an increase in email engagement, and ROI has skyrocketed. For every dollar spent on email marketing, $42 is earned. Impressive. What all of these statistics

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Developing an Effective Business Strategy as Stay at Home Orders Lift

SEO BLOG /

Developing an Effective Business Strategy as Stay at Home Orders Lift Danielle Leitch – May 4, 2020 As Stay at Home orders begin to lift, your business will need to prepare to reopen. The first steps include internal planning focused on safety and wellness for employees and customers/clients (for brick and mortars and in-person business

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