Studio

Use Google Analytics, Data Studio to Plan Inventory

Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical […]

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SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Google Data Studio: Track Sales, ROI from All Sources

The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, for example, in addition to their own websites. Many are now advertising beyond Google AdWords and Bing ads to other channels, such as Facebook and AdRoll. The challenge is obtaining traffic and

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