conversion

What’s the Right Content for Each Stage of the Marketing Funnel?

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier …

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How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor …

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Branding Is the Key to More Ecommerce Sales

I could offer hundreds of affordable, quick-to-implement tips on boosting ecommerce sales and increasing overall conversion rates. They would work best, however, for established brands with loyal audiences. No matter what you sell, your website should reflect your mission statement, and you should always strive to make your brand more recognizable and appreciated. Positive branding …

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How to Get More Form Submissions, Even on Checkout Pages

Obtaining shoppers’ contact information is valuable for ecommerce businesses. It helps to introduce new products and promote existing ones, among other benefits. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process to entice visitors to complete those dreaded online forms. How to …

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The fall of ad copy, long live ad copy

As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance, …

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A 7-step Cart Recovery Program for Luxury Brands (That Actually Works)

Shopping cart abandonment is an ecommerce reality. But it is not necessarily the end of the sale. A good cart-recovery automation series can turn a lost opportunity into revenue. Consumers have plenty of reasons for abandoning a shopping cart. Maybe they were just browsing. Perhaps, they wanted to check out the shipping rates. They might …

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