conversion

Useful (and Useless) Mobile Ecommerce Metrics

Key metrics for improving mobile ecommerce conversions differ from desktop. Tracking conversions by device model, for example, is vital for mobile — not so much for desktop. It’s easy to become overwhelmed by the sheer volume of web analytics data for ecommerce. In my experience, there are a few “cuts” of data that matter more …

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Non-standard Product Images Can Spur Sales

Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. This typically calls for four to five images of the product at different angles. Zoomed images highlight textures and buttons. To maximize sales of a product, though, you need multiple types of …

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Simple Tweaks to Product Pages Can Drive Sales

For decades grocery stores have used “eye-level” selling tactics. Eye-level marketing is such a big deal that manufacturers pay top dollar to make sure we see their products on the shelves. They do the same for kids — placing cereals and fruit drinks at the perfect height for a child to see. Unfortunately, eye-level selling …

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5 Benefits of Ecommerce Loss Leaders

Visit nearly any brick-and-mortar store, even a high-end boutique, and you’ll likely find low-priced items. Whether clearing out last year’s styles or promoting the latest gadgets, loss-leading strategies are used by companies of all sizes. Done right, they can help both new and established businesses grow. There are good reasons for online stores to sell …

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Why Your Mobile Shoppers Aren’t Shopping

Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But the comparison is not entirely valid. Mobile visitors have different goals. Instead of comparing to desktop activity, merchants should optimize for what mobile visitors are trying to achieve. In this post, I’ll …

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How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor …

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