Though it might seem counterintuitive to some, email sunsetting is the process of removing addresses without engagement for a specified length of time. Removing email addresses can be a hard pill to swallow for supervisors who may believe you need every address possible to increase ROI, but it’s essential. There are a few key things […]
How to Explain Email Sunsetting to Your Boss – Validity Read More »
In 2015, we made Buffer’s most significant acquisition and acquired Respondly, which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We originally acquired it intending to diversify Buffer’s core product offerings. While it served that purpose, it has become clear over time that Reply is better suited
We Are Sunsetting Reply, Here’s Everything You Need to Know Read More »
Structured data schemas such as schema.org and data-vocabulary.org are used to define shared meaningful structures for markup-based applications on the Web. With the increasing usage and popularity of schema.org we decided to focus our development on a single SD scheme. As of April 6, 2020, data-vocabulary.org markup will no longer be eligible for Google rich
Official Google Webmaster Central Blog [EN]: Sunsetting support for data-vocabulary Read More »
Google will retire the Target Search Page Location and Target Outranking Share automated bidding strategies at the end of next month. Instead, advertisers will be encouraged to use Target Impression Share, which encompasses impression share for certain page position targets. When is the changing happening? The strategies will no longer be available for new campaigns
Google sunsetting two bidding strategies in June Read More »
At a Google NYC meetup Thursday hosted by John Mueller, a Google webmaster trends analyst, and Martin Splitt of Google developer relations, Mueller gave the 25 attendees a preview of some changes coming down the pike. According to Mueller, changes are slated for image search, Google is working on switching remaining sites to mobile-first indexing,
Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad extension. What’s the difference? Not much, except that ad extensions can be applied to new and existing ads, while the overlays are created as part of an ad. Just like the
YouTube sunsetting call-to-action overlays in favor of new ad extension Read More »
In a turn of events that was impressively foretold by WordStream founder Larry Kim way back in 2015, Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. While, according to the official announcement, Google dedicated quite a bit of time and resources over the years into making Google Plus a valuable
Google Is Finally Sunsetting Google+: Here’s What It Means Read More »
It was a decent experiment while it lasted. Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February. An update appears on the support page about the extension. Advertisers that ran Review extensions and want to keep their historical data will need to export
