sunsetting

Google sunsetting two bidding strategies in June

Google will retire the Target Search Page Location and Target Outranking Share automated bidding strategies at the end of next month. Instead, advertisers will be encouraged to use Target Impression Share, which encompasses  impression share for certain page position targets. When is the changing happening? The strategies will no longer be available for new campaigns …

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Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.

At a Google NYC meetup Thursday hosted by John Mueller, a Google webmaster trends analyst, and Martin Splitt of Google developer relations, Mueller gave the 25 attendees a preview of some changes coming down the pike. According to Mueller, changes are slated for image search, Google is working on switching remaining sites to mobile-first indexing, …

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YouTube sunsetting call-to-action overlays in favor of new ad extension

Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad extension. What’s the difference? Not much, except that ad extensions can be applied to new and existing ads, while the overlays are created as part of an ad. Just like the …

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Google Is Finally Sunsetting Google+: Here’s What It Means

In a turn of events that was impressively foretold by WordStream founder Larry Kim way back in 2015, Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. While, according to the official announcement, Google dedicated quite a bit of time and resources over the years into making Google Plus a valuable …

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Google is sunsetting AdWords Review extensions

It was a decent experiment while it lasted. Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February. An update appears on the support page about the extension.  Advertisers that ran Review extensions and want to keep their historical data will need to export …

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