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30 Ways to Come Up with Great Ideas for Your Blog Posts

UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to …

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4 Ways to Signal to Google that You’re an Expert Content Creator

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, …

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8 Essential SEO Reports to Create for Your Client in 2020

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is …

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Top 18 Shopify SEO Plugins for Your E-commerce Site

Shopify is simple and easy-to-use e-commerce software that powers more than 1 million merchants. With so many online stores competing for customers, it can be hard to get the desired organic visibility for your own Shopify store. But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of …

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9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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Top 18 Magento SEO Plugins for Your E-commerce Site

Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact: Magento has around 1.9% of the CMS market share Merchants using Magento grow 3 times faster, on average Magento powers 1.2% of the Internet, which accounts for 12% of all e-commerce sites However, Magento …

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6 Google Ads Trends You Can’t Ignore in 2020

Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with …

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What Is the Google BERT Search Algorithm Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a …

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Google, Chamber of Commerce Look at Potential of Small Business Export

The U.S. has the largest economy in the world at $21.4 trillion (2019). However, 95% of all consumers in the world live outside of the country. For small businesses it means the export market provides huge opportunities. A new survey and report from Google and the U.S. Chamber of Commerce looks at the export market …

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How Long Does It Really Take to Rank on Google?

The short answer is six months to one year. The long answer is: it depends. Back in the early 2000s, ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks …

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5 Facts You Didn’t Know About SEO & Shared Hosting (But Should!)

A strong SEO strategy is key to the success of your website. You already know that (or if you don’t, you should!). However, SEO doesn’t merely involve using the right keywords in the right places, making sure your site is mobile-friendly, and posting strong content that attracts guests. Numerous technical problems can also impact your …

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