Zero-party data is information that a customer willingly shares with a brand or company she is working with. Zero-party data includes purchase details, preference for communication, and personal details that a customer wants to be recognized with. This data is helpful since it gives a brand or company a brief but clear picture of their […]
Getting decent survey response rates is hard and getting harder for customer experience (CX) professionals. The reason? Customers have become: Wary. Overly long surveys and tone-deaf or irrelevant surveys have left customers gun-shy. Now, when customers see your survey invitation, they assume the worst. Resigned. Customers feel their feedback won’t matter because they have not seen
Customer Experience Surveys Are A Tool, But They Can’t Do It All Read More »
Organizations across the globe are continuing to use a whole host of different channels to communicate with and capture feedback from their customers. Newer channels such as webchat, chatbots, and social media are used alongside the more traditional channels like the telephone, email, and good old-fashioned direct mail. As we all know the ultimate
Some of the more thoughtful companies I work with have asked what changes they should make to their survey programs during the COVID-19 crisis. Instead of surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face. And you need to help stakeholders who use your data
How To (Not) Conduct CX Surveys During The COVID-19 Crisis Read More »
Hear this! Askia is delighted to announce a reselling arrangement that makes it incredibly simple to voice-enable any Askia web survey. The award-winning Phebi Insight technology provides an option for respondents to answer both closed and open-ended questions using their voices, rather than typing. Phebi Insight won IIeX’s Insight Innovation Competition in Amsterdam on 26th
Six reasons you should be adding voice to your web surveys Read More »
8 top tips from Confirmit for great survey experience (and LOTS of responses!). This infographic explains how responsive design contributes to a better survey experience. There are currently over 5 billion mobile phone users globally and the established preference for mobile continues with more website visits coming from mobile than desktop. Studies reveal nearly 80% of
Thursday 2 January 2020, 7:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Abigail Stuart & Mike Page will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX
5 Reasons Why it’s Time to Voice-Enable Your Surveys Read More »
NEW YORK, Dec. 30, 2019 /PRNewswire/ — There are numerous phases involved in the clinical trial process. Phase I is used to assess the safety of a drug or device to be used in a trial. Phase II focuses on testing the efficacy of the drug or device in question. From there, phase III is carried
Someone once said, ‘don’t mistake your own enthusiasm for someone else caring’. I can’t remember who said it. I could use Google to find out. It may even have been me during one of my more catty moments. Either way, it seems applicable to some of what follows. I’ve recently attended several
Surveys are a great way to collect quantitative data through questionnaires sent to an audience. For example, a clothing brand wants to hear from its customers about a new product they recently launched. In this case, as the emails are already registered in the organization’s system, they could send an email survey to all consumers
