TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year at this time, which found […]
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again Read More »