tailor

Like never before, marketers are using your personal data to tailor their messages

You’re being stalked around the clock. A growing array of electronic devices—including your smartphone, tablets, speakers and smart TVs—are acting as magnifying glasses for companies that pay billions of dollars to get an up-close and personal view of you. The information is fed into profiles used to target you with ads, classify the riskiness of […]

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Yoast SEO 11.2 lets webmasters tailor their schema output

SEO BLOG / Good To SEO

Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema into Yoast’s graph, filter out pieces they don’t want shown to search engines, as well as add or delete social profiles. Why we should care. Structured data can

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How Simply Business used machine learning to tailor CX (& saw double digit improvement)

AI/Machine learning, Lead Scoring / Good To SEO

Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement. The ability to analyse vast amounts of data and then automate decision-making processes based on the results is a huge opportunity that everyone in fintech should be exploring. Technology in the service of people At

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