AI/Machine learning

the importance of first-party data and lookalike audiences – Econsultancy

Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to …

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How machine learning is transforming retail both online and offline – Econsultancy

From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will …

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MiQ CEO Gurman Hundal on the data challenge for marketers and agencies – Econsultancy

I started my chat with Gurman Hundal, CEO of programmatic business MiQ, by asking him about the data challenges marketers are facing. Hundal reframed my question slightly – “If you’re a marketer, data is your opportunity and your challenge,” he said. On any other topic, this could have come across as the sort of hollow …

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What machine learning and semiotics can reveal about a brand’s values – Econsultancy

You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance. Brand values and personality define what your brand stands for and the response you …

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Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience – Econsultancy

Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets. The company describes what it does as connecting customers, brands and partners. That means customer-centric shopping with personalization, smooth payment and customer services, and easy returns. …

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How performance marketing managers can avoid extinction in an automated age – Econsultancy

We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook. To stay relevant performance marketing managers are going to need to evolve their skillset to adapt to a changing …

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Why marketers are struggling to adopt AI – Econsultancy

Artificial intelligence (AI) has become one of the most talked-about topics in marketing lately. Depending on who is speaking, AI’s potential impact on marketing can vary dramatically. To some, AI is a tool which will help marketers improve performance, to others it’s the technology which will eventually replace us. But what do marketers think about …

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The questions we still have about AI – Econsultancy

The Barbican’s latest exhibition explores the rise of artificial intelligence and the increasingly complex relationship between humans and technology. Visitors to ‘AI: More than Human’ are able to delve into cutting-edge research projects by MIT, DeepMind, IBM and Google, among others, and get a glimpse of not only what is in store for AI, but …

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A glossary of martech terminology – Econsultancy

If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. But the articles about marketing technology which set out to explain things can be just as difficult to parse, crowded …

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A day in the life of… CEO of Clever Monitor – Econsultancy

Jan Svoboda is the CEO and co-founder of Clever Monitor, an AI marketing and automation software company. We caught up with him to find out how he came to be a part of Clever Monitor, how jet surfing and skiing help him do his job effectively, and why he likes to keep it “old school” …

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