AI/Machine learning

What machine learning and semiotics can reveal about a brand’s values – Econsultancy

You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance. Brand values and personality define what your brand stands for and the response you …

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Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience – Econsultancy

Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets. The company describes what it does as connecting customers, brands and partners. That means customer-centric shopping with personalization, smooth payment and customer services, and easy returns. …

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How performance marketing managers can avoid extinction in an automated age – Econsultancy

We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook. To stay relevant performance marketing managers are going to need to evolve their skillset to adapt to a changing …

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Why marketers are struggling to adopt AI – Econsultancy

Artificial intelligence (AI) has become one of the most talked-about topics in marketing lately. Depending on who is speaking, AI’s potential impact on marketing can vary dramatically. To some, AI is a tool which will help marketers improve performance, to others it’s the technology which will eventually replace us. But what do marketers think about …

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The questions we still have about AI – Econsultancy

The Barbican’s latest exhibition explores the rise of artificial intelligence and the increasingly complex relationship between humans and technology. Visitors to ‘AI: More than Human’ are able to delve into cutting-edge research projects by MIT, DeepMind, IBM and Google, among others, and get a glimpse of not only what is in store for AI, but …

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