the importance of first-party data and lookalike audiences – Econsultancy
Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning.
AI/Machine learning
How machine learning is transforming retail both online and offline – Econsultancy
From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations.
MiQ CEO Gurman Hundal on the data challenge for marketers and agencies – Econsultancy
I started my chat with Gurman Hundal, CEO of programmatic business MiQ, by asking him about the data challenges.
How to find the right data sources – Econsultancy
Valuable marketing insights are hard to find in the mountains of data many marketers are now faced with –.
What machine learning and semiotics can reveal about a brand’s values – Econsultancy
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in.
Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience – Econsultancy
Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with.
In AI/Machine learning , PPC
How performance marketing managers can avoid extinction in an automated age – Econsultancy
We’re in an era of great change within the performance marketing landscape as more and more of what a.
Why marketers are struggling to adopt AI – Econsultancy
Artificial intelligence (AI) has become one of the most talked-about topics in marketing lately. Depending on who is speaking,.
The questions we still have about AI – Econsultancy
The Barbican’s latest exhibition explores the rise of artificial intelligence and the increasingly complex relationship between humans and technology..
AI copywriting: An overview
Many in the marketing and advertising industry would no doubt argue that truly ingenious copy can only be thought.