ThirdParty

Soapbox: Does the demise of third-party cookies mean we’re back to the future?

The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top by facilitating buying on …

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Google Chrome: Third-party cookies will be gone by 2022

Third-party cookies have been living on borrowed time, given their increasing rejection by the major browsers. And today Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.” The company seeks to replace them with a browser-based mechanism as part of its “Privacy Sandbox” initiative. The Privacy Sandbox …

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YouTube to end support for third-party pixels early 2020

Google launched Ads Data Hub in 2017 to support cross-device campaign measurement across its systems without the use of pixels — YouTube, Google Ads and Display & Video 360. It has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube said Wednesday it expects those migrations to be completed …

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iOS 13.2 Lets You Use Third-Party Phone / Messaging Apps As Default Via Siri

Apple will be easing some of the restrictions that it places on third-party apps and developers in terms of using Siri once iOS 13.2 rolls out to the public. According to Bloomberg we can expect the new software update later this year that will allow third-party messaging apps to hook into Siri in a way …

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