It may not be a classic scenario of “one step forward, two steps back,” but it seems that for every advance and forward trend in the customer experience arena, there is a contrary counter trend moving in the opposite direction or an unintended adverse consequence. Some ebb and flow in a maturing field is […]
My team and I just finished up with the launch of my new course, Digital Course Academy™️, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you’ll easily
#252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch Read More »
Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. We could list them easily and agree easily to what they were. The list might have 5-6 things on it for a sophisticated organization. When asked, ‘how does a prospect or customer interact with your brand?’ a brand
How the Most Important Touchpoints Get Ignored, And How to Fix It Read More »
In just seven years, 15 percent of the total U.S. population will have diabetes. That’s 51 million people – a massive number by any measure. How can pharmaceutical companies engage with these patients? Today we’ll look at three key touchpoints to help answer this question. Industry Touchpoints Pharmaceutical and healthcare brands are on pace to
3 Key PPC Touchpoints to Engage Diabetes Patients Read More »
