Touchpoints

#252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch

#252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch

My team and I just finished up with the launch of my new course, Digital Course Academy™️, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you’ll easily …

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How the Most Important Touchpoints Get Ignored, And How to Fix It

Touchpoints aren’t what they used to be. There was a time in our history when touchpoints were…finite. We could list them easily and agree easily to what they were. The list might have 5-6 things on it for a sophisticated organization. When asked, ‘how does a prospect or customer interact with your brand?’ a brand …

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3 Key PPC Touchpoints to Engage Diabetes Patients

In just seven years, 15 percent of the total U.S. population will have diabetes. That’s 51 million people – a massive number by any measure. How can pharmaceutical companies engage with these patients? Today we’ll look at three key touchpoints to help answer this question. Industry Touchpoints Pharmaceutical and healthcare brands are on pace to …

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