Tradeshows are, consistently, a lot of things to marketers. They’re time-consuming. Stressful. Complex. Expensive. And they’re evolving at a rapid pace. But they aren’t always effective. You might be choosing the right shows to attend, but not executing properly. As a result, in the eyes of CMOs, the expense can sometimes outweigh the positive branding […]
Remember That Your Work is Not Over After the Show Patience is key when it comes to following up after trade shows. Depending on your industry, the sales cycle can last weeks, even months. That is why maintaining an open line of communication with your new contacts is key to keeping them moving from one
Tradeshow Tips We Learned in 2018 to Help You Launch Your Strategy Read More »
Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events. So how can you optimize your use of social to boost your tradeshows? First, you need to figure out what outcome you’re looking to achieve from those attending
What’s more important to your organization: generating as many “leads” as possible at a trade show or generating just a handful of truly qualified leads? There’s no right answer to that question. However, the answer you’ll receive will most likely depend on whom you ask. Sales reps (particularly those who are responsible for engaging with
Further Qualifying Your Trade-Show Leads with Inbound Marketing Read More »
Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest. A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007, but fast-forward ten
It’s Showtime: How to Integrate Social Media into Your Tradeshow Strategy Read More »
