Tradeshow

How to Integrate Social Media Into Your Tradeshow Strategy [Infographic] | Social Media Today

Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events. So how can you optimize your use of social to boost your tradeshows? First, you need to figure out what outcome you’re looking to achieve from those attending …

How to Integrate Social Media Into Your Tradeshow Strategy [Infographic]
| Social Media Today
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Further Qualifying Your Trade-Show Leads with Inbound Marketing

What’s more important to your organization: generating as many “leads” as possible at a trade show or generating just a handful of truly qualified leads? There’s no right answer to that question. However, the answer you’ll receive will most likely depend on whom you ask. Sales reps (particularly those who are responsible for engaging with …

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It’s Showtime: How to Integrate Social Media into Your Tradeshow Strategy

Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest. A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007, but fast-forward ten …

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