Inbound Marketing

The Beginner’s Guide to Protecting Your Online Business Reputation

By Keith Kakadia With the internet playing such a major role in the current marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. And if people are talking, rest assured, the word is spreading. What’s the word about your …

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What You Need to Know Before Choosing an Inbound Marketing Agency for Your Business

Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business. Your choice will ultimately reflect the quality of your …

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Key Inbound Marketing Strategies You Might Be Forgetting to Use

There’s no doubt that you’re using all kinds of techniques to reach new audiences and make a huge marketing splash. You’ve done the marketing research, and you’re focusing on developing a website that brings your customers to you. But are you doing everything in your power? Are there strategies you’ve overlooked in your inbound marketing …

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What role does content marketing play in a data-driven world? Insights from Jakarta – Econsultancy

Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why. In an online essay, he wrote that instead of hardware or even software firms, it would be companies which provided information and entertainment which would stand to gain the most. …

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Is Demand Generation Different from Inbound Marketing?

If you’ve ever had trouble keeping marketing terms and concepts straight, you’re not alone. Many professionals use demand generation and inbound marketing interchangeably. Although these two concepts are similar, they are not identical. In this blog post, we’ll define both concepts, explain how they fit together, and teach you how to maintain a balance between …

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How to Transition Your Sales Team from Outbound to Inbound

Free-Photos / Pixabay Interested in implementing an inbound sales methodology? There are several steps you can take to make the process smoother while transiting your team from an outbound to inbound sales approach. Let’s start by defining outbound sales. Outbound sales is an older, more traditional approach to sales. It is where a sales rep …

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5 Ways to Use Marketing Automation to Convert Micro-Moments

Your business has less than 3 seconds to take advantage of the micro-moment opportunities when your potential audience grabs their smartphones or tablets to quickly seek out more information on a topic or potential purchase? These micro-moments do happen. And they happen dozens of times each day. On average, millennials check their mobile phones 150 …

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5 Hacks for Getting to Know Your Customers

If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes …

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Digital Marketing Trends for 2019

Nathan: All right, so the third big trend that you’re seeing, what is that? Brian: This is an interesting one. It’s kind of a larger trend that we’re noticing and I’ve heard a couple other people mention it as well, which is you’re getting and expansion of the small, we’ll call it traditionally Etsy-style businesses …

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