In a world where consumers are more likely to shell out for concert tickets than buy their favorite band’s merchandise, there’s no doubting the power of experiences. Consumers today want a brand they patronize to enrich their lives, not just fill their closets or decorate their walls. That’s why brands were predicted to increase their […]
Experiential Marketing Beyond Events and Tradeshows Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Meeting with a prospect at a tradeshow costs an average of $142. Meeting that same prospect at a his or her office costs $259. Social media and online channels have overtaken more traditional face-to-face meetings, but tradeshows can still pay
A mighty 82% of marketers say events generate high-quality leads, and 91% of attendees say events have an impact on buying decisions. Those stats come from today’s infographic, which was compiled by the team at Express Exhibition Displays and includes facts from around the Web on how to make the most of tradeshows. The graphic also
