I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The previous decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry […]
Dr. Martech and Mr. Hype: A Transformational Webinar Read More »
SAN JOSE, California and HYDERABAD, India, July 17, 2019 /PRNewswire/ — IndustryWired, a brand of Stravium Intelligence, has named ‘Top Transformational Business Leaders in 2019’ in its July Magazine issue. The magazine issue recognizes 10 transformational leaders who have been leading businesses and making a positive impact on their society and the economy. The leaders possess
IndustryWired Magazine Names ‘Top Transformational Business Leaders in 2019’ Read More »
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is the rise-and-fall social response pattern that manifests after new tech innovations hit the market, starting with the introduction of the new tool—the “Trigger”—and moving quickly upward to the “Peak of Inflated Expectations” before plummeting to the “Trough of Disillusionment,”
Over the years many, self-included, have attempted to dissect what it was that made him such a phenomenal leader. As I began to pause this year to reflect on the legacy of Dr. King, one thing jumped out to me as a major lesson as to what made him such an effective leader: he made
These 4 Skills Helped Martin Luther King Jr. Become a Transformational Leader Read More »
There was a lot of big news in the CRM space this week. Zoho announced a major upgrade to their CRM platform, as did Zendesk. But the biggest news came by way of SAP’s $8 billion acquisition of survey and analytics platform Qualtrics. And rightfully so, because that’s some serious money. It was obvious that
Why Being Transformational in Business Goes Beyond Disruptive Technology Read More »
In a hyper competitive global market, more and more marketers are looking to brand extension as a way of leveraging the value of their core brand. Yet maintaining underlying purpose when making the switch is crucial. While some brands are successful in their extension strategies, many famous names have launched odd or inappropriate products that—predictably
How Transformational Marketing Puts Brand Extension Into Overdrive Read More »
On December 31st, 1929 the Indian National Congress, the foremost nationalist group on the subcontinent, issued a Declaration of Purna Swaraj, or complete independence from British rule. It also announced a campaign of civil disobedience, but no one had any idea what form it should take. That task fell to Mohandas Gandhi. The Mahatma returned
4 Things Gandhi Can Teach Us About Transformational Change Read More »
