Transformational

IndustryWired Magazine Names ‘Top Transformational Business Leaders in 2019’

SAN JOSE, California and HYDERABAD, India, July 17, 2019 /PRNewswire/ — IndustryWired, a brand of Stravium Intelligence, has named ‘Top Transformational Business Leaders in 2019’ in its July Magazine issue. The magazine issue recognizes 10 transformational leaders who have been leading businesses and making a positive impact on their society and the economy. The leaders possess …

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Transformational Marketing and Future Branding

The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is the rise-and-fall social response pattern that manifests after new tech innovations hit the market, starting with the introduction of the new tool—the “Trigger”—and moving quickly upward to the “Peak of Inflated Expectations” before plummeting to the “Trough of Disillusionment,” …

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Why Being Transformational in Business Goes Beyond Disruptive Technology

There was a lot of big news in the CRM space this week.  Zoho announced a major upgrade to their CRM platform, as did Zendesk.  But the biggest news came by way of SAP’s $8 billion acquisition of survey and analytics platform Qualtrics.  And rightfully so, because that’s some serious money. It was obvious that …

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How Transformational Marketing Puts Brand Extension Into Overdrive

In a hyper competitive global market, more and more marketers are looking to brand extension as a way of leveraging the value of their core brand. Yet maintaining underlying purpose when making the switch is crucial. While some brands are successful in their extension strategies, many famous names have launched odd or inappropriate products that—predictably …

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4 Things Gandhi Can Teach Us About Transformational Change

On December 31st, 1929 the Indian National Congress, the foremost nationalist group on the subcontinent, issued a Declaration of Purna Swaraj, or complete independence from British rule. It also announced a campaign of civil disobedience, but no one had any idea what form it should take. That task fell to Mohandas Gandhi. The Mahatma returned …

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