Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo. Are reports the same as news in the eyes of Google? We added dates to the titles of our daily reports pages […]
SEO Split Testing Result: Adding Dates to Titles Helps SEO – True or False Read More »
Amazingly, members of five generations work together as colleagues in today’s workplaces. And if the Silent Generation is conservative and disciplined, Boomers are time-stressed and materialistic, Gen X is skeptical and self-reliant, Millennials are socially conscious yet cynical and narcissistic, and Gen Z is progressive and impulsive… how well do they work together? Or are
Generational Stereotypes in the Workplace: True or False? Read More »
Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (veteran marketer, author, keynote speaker, and positioning expert.) She told me a story from when she was a young product marketer a year or so
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Finding Their True Calling… And Getting Paid To Do It! Read More »
Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do it correctly. Regramming gives your brand fresh
I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months.
The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop.
Case study: The true value of informational content for e-commerce SEO Read More »
Imagine you logged into your bank account and noticed that your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just… happened. The next morning, you logged in again. This time, your balance went down $500. The next day, it went back up
3 Email KPIs to Get the True Measure of Your Email Marketing Read More »
Jonny Forsyth is Associate Director, Mintel Food & Drink, monitoring and engaging with latest innovations and market developments in all alcohol and coffee categories. November 01st, 2019November 01st, 2019 The Rugby World Cup is coming to an end tomorrow, Saturday 2 November. As team England prepares to play its first final in 12 years, Jonny
Why pubs are the true winners of the Rugby World Cup Read More »
When we imagine ghosts, we traditionally think of disembodied souls haunting old cemeteries and ruined mansions, but times have changed. Today, more and more offices and places of business have become home to otherworldly spirits. Many people have heard of (or experienced firsthand) strange and inexplicable events in their workplace. Some folks enjoy the air
Ghosts in the Workplace: True Tales of Haunted Offices Read More »
