Another thing that’s proven wildly popular at virtual events? Online gaming. ReedPop, the company that puts on NYCC, also produces the PAX video game conventions. This year, those conventions morphed into PAX Online, which streamed on Twitch, YouTube, Facebook Live, and other platforms. The event also had a very active Discord server, something that could […]
After 2020, Live Events Might Not Look the Same. Good! Read More »
“Valley of the Boom,” currently airing Sundays at 9 p.m. on National Geographic, is much more entertaining than the typical viewer might expect it to be. Notice that I didn’t use the phrase than it “should” be, or “deserves” to be. In mimicking the spirit of the tech industry that inspires it, this is a
How “Valley of the Boom,” a story of tech world disruption, disrupts TV too Read More »
As we warned you, the only game worth watching this week was Nebraska hosting Michigan State at a sold-out Pinnacle Bank Arena. The rest were exactly what we warned you—a couple blowouts, along with Iowa playing at the Blue Morgue. That’s basically how things went, but WAIT A MINUTE, one of those blowouts didn’t quite
Big Ten Basketball Scores, Schedule, Time, TV, Odds, Recaps, SEO Read More »
Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey from mobile ad platform Aki Technologies. The company contracted audience marketplace Lucid to conduct an online survey of 1,000 U.S. adults. More than half of respondents (59 percent) said
Consumers receptive to mobile ads while watching TV, before bed Read More »
IF there was a Top Trumps battle between the best SUVs in the world, the USSV Rhino GX Executive would win hands down. That is of course if the battle was judged on degrees of luxury and wow-factor. USSV The Rhino GX Executive is the King of luxury SUVs A unique car manufacturer based in
The luxury armoured SUV with a 40-inch TV in the back Read More »
Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes, gaming consoles and streaming devices such as Apple TV, Chromecast
How are your YouTube campaigns performing on TV screens? Read More »
Google is testing a change in the search results for movie and TV show streaming options. Google first launched this feature in the knowledge panel back in 2017. The test adds more streaming providers and options. New interface for streaming. Valentin Pletzer posted screen shots of the new interface Google is testing for TV shows
Google search tests new interface for movie, TV show streaming options Read More »
Much of the focus during the holiday season turns to the retail industry, but markets including auto and finance saw increases as well. From the Wednesday prior to Thanksgiving through Cyber Monday, several verticals saw an increase in the average amount spent for social media advertising across platforms when compared with the same time period
Search Drives Phone Calls; TV Ads Prompt Social Media Engagement 12/28/2018 Read More »
Soon AdWords API users will be able to target, report and manage connected TV targeting for YouTube campaigns. API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV” will appear as a new platform name along with desktop, tablet and mobile with an
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan. Read More »
South Korean actor Park Seo-joon has come a long way since he appeared in rapper Bang Yong-guk’s music video ‘I Remember’ in 2011 By Michelle Lam 16 Dec 2018 Dubbed the “master of romantic comedy”, South Korean actor Park Seo-joon debuted in 2011 by appearing in rapper Bang Yong-guk’s music video I Remember. It wasn’t
