Viants

Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription

Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat […]

Viant’s updated TV platform knows what you’re watching – and can immediately re-target your mobile devices with the same ad

You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same Pepsi commercial shows up on the tablet you’re holding. That scenario of multidevice campaigns, coordinated with your television program watching, is now available with the latest version of Viant’s TV platform with automatic content recognition

Viant’s updated TV platform knows what you’re watching – and can immediately re-target your mobile devices with the same ad Read More »