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Plenty of marketers think having a YouTube presence is enough. They’re wrong. YouTube’s new feature called YouTube End Screens sees to it that if you’re not using End Screens—and not using them well— you’re leaving all that highly engaged potential YouTube traffic you could be generating out in the cold. YouTube has launched some
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Posted by randfish Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to
By now, we are pretty sure that you’ve mastered every skill needed to bring traffic to your site. But, after dealing with SEO and getting actual traffic, it’s time to convert all those visitors and make them take action on what you have to offer. So, what is the best practice for keeping your
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Alright, so you’ve taken the plunge and decided to start your own website. Love it. It shows that you’re serious about your business. You may have even made some financial investments, via design or web hosting. Whatever it is, just know that the time you’re putting in, and the money you’ve spent will come back
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Female using keyboard computer indoor.close-up – Stock image Credit: LDProd/iStock The phrase “SEO is dead” is searched for about 210 times each month, indicating a handful of marketers aren’t sold on the value of search engine optimization for driving website traffic. But SEO is not dead, or dying. In recent years, it’s become an art
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Welcome to another post discussing some cool landing page conversion tips and tricks I’ve learned over several months. I’m in constant testing mode, so I am always learning cool things along the way. I like to keep discussing what I feel is important for landing page optimization. It’s no secret that getting visitors to opt
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No matter how you look at it, the colors you choose to use, both in your overall branding elements and content, matters. Different colors can trigger different emotions, and can help, or hinder, your capacity to stand out. Are you in the process of choosing a color scheme for your new website? Perhaps you’re wondering
Color Psychology & Web Design: How Your Colors Affect Your Visitors [Infographic] Read More »
So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your website profitable. You’ve already worked hard to generate traffic to your website,
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