Walmart

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Breaking: Walmart Debuts a New COVID-Friendly Take on Retailtainment

In-store samples and demos were one of the early victims of the coronavirus. Now, many retailers, brands, and agencies are questioning what role, if any, retailtainment can play in this restrictive, post-outbreak retail environment.   Free Case Study: How Kraft-Heinz poured on retail sales with Digital Demo, an alternative to traditional in-store demos   Indeed, […]

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Boscov’s uses a secret weapon, a Philly ad agency, to compete with Amazon, Walmart

Boscov’s uses a secret weapon, a Philly ad agency, to compete with Amazon, Walmart

At the time, Sidecar employed just 30 people, under Golsorkhi, a Harriton High School and University of Massachusetts grad. Over the next few years Golsorkhi expanded his workforce sixfold and raised early capital from Philadelphia-based Osage Ventures, Robin Hood Ventures, Gabriel Investments and national investors such as Ascent Venture Partners. And he sees the Philadelphia

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Brands can now buy Walmart sponsored search ads via API partners

Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are

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Price Checking Gifts at Walmart, Target & Best Buy

They’re making a list, and they’re checking it twice. Festive folk worldwide are deep into their holiday shopping. But which retailers are carrying the lowest prices on the season’s hottest gifts? That’s where Field Agent comes in. We regularly help companies collect pricing information in stores across the country.  Let’s see what stores are charging

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Diana Smith

Target, Walmart are giving customers more of what they

Diana Smith is the Associate Director for Mintel’s US Retail and Apparel Reports. Diana writes reports and explores trends in the retail and apparel categories. November 22nd, 2019November 22nd, 2019 This week, Target announced Q3 earnings that far exceeded expectations, following similar news from Walmart last week. Here, Mintel Associate Director of Retail & Apparel

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