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Truth, Joy and How Positivity Will Win the Day with James Lamon (Head of Content, BuzzFeed UK)

November 19th, 2019 podcast SMW Staff This week’s episode of Social Media Week’s Leads2Scale podcast features James Lamon, Head of Content at BuzzFeed UK. During the conversation, James discussed: How BuzzFeed thinks about its responsibility online and the checks and balances they have in place to continue delivering truthful and joyful content to their audience …

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Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass

If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to quantify the impact of this shift by asking you (and your peers) a few …

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Legacybox Cyber Monday Website Popup Examples

Holiday Ecommerce: How Popups Win Black Friday and Cyber Monday

The online holiday shopping—and spending—season is here, and revenue expectations are even better than in 2018.  Last year, holiday ecommerce accounted for $122 billion in November and December, according to Internet Retailer. A strong economy and positive consumer sentiment have analysts such as eMarketer predicting upwards of $135 billion in ecommerce spending in 2019. “Cyber …

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