November 19th, 2019 podcast SMW Staff This week’s episode of Social Media Week’s Leads2Scale podcast features James Lamon, Head of Content at BuzzFeed UK. During the conversation, James discussed: How BuzzFeed thinks about its responsibility online and the checks and balances they have in place to continue delivering truthful and joyful content to their audience …
If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to quantify the impact of this shift by asking you (and your peers) a few …
The online holiday shopping—and spending—season is here, and revenue expectations are even better than in 2018. Last year, holiday ecommerce accounted for $122 billion in November and December, according to Internet Retailer. A strong economy and positive consumer sentiment have analysts such as eMarketer predicting upwards of $135 billion in ecommerce spending in 2019. “Cyber …
Holiday Ecommerce: How Popups Win Black Friday and Cyber Monday Read More »
The results are in: SiriusDecisions recently released the State of Account Based Revenue Engine 2019 report—and, once again, ABM is coming in hot! According to the findings, those companies that are measuring ABM are achieving 99% better engagement with ABM accounts, 80% improved win rates, 73% higher deal sizes, and 91% improved ROI. Convinced yet …
ABM Strategies to Win Big Deals: A 3-Tiered Approach Read More »
Back to overview by Antonio Santa Ana Key Account Data enhances POS reporting We recently announced a partnership with the Media-Saturn-Holding (MSH) to integrate their sell-out data into our Point of Sales (POS) reporting for all 14 countries in which they operate. This is a significant …
How Key Account Data helps you win at MediaSaturn Read More »
Listen to this 15-minute interview, where Allison Manley, from Rogue Element, answers these questions: How much time it takes to do the proposals and how they decide which ones to do. What to do if the prospect isn’t responsive during the proposal process. What if you don’t have access to the people involved in the …
