Wise

Agile marketers are often forgoing the Scrum Master role, but is this wise?

A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and product owner responsibilities into one “marketing owner” role. While this is what’s happening in the marketplace, let’s explore the pros and cons of this practice.  Let’s start with three …

Agile marketers are often forgoing the Scrum Master role, but is this wise? Read More »

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