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Can You Market With Text and Twitter as a Tool?

  Social media marketing is an established practice. But what about using Twitter and even (gasp!) cell phones to reach out to your audience?  We’re doing well. But we’re not done yet.  You may not love marketing. I’d venture to say that most small-business owners view it as being closer to a “thing I must …

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How to Use Twitter Properly for Your Business Grow

Recently, we shared a post about the ways your business can fail at Facebook. But Facebook isn’t the only social network out there, nor is its format the only outlet for your business’s marketing efforts. What about something shorter like Twitter?

Who is Target Audience of Home-Based Business?

Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy to its prices. The funny thing is that a lot of first-time business owners don’t identify their target audience. They want to cast a wide net; they …

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What Is Viral Marketing and Its Purpose?

Viral marketing is one of today’s hottest buzzwords. What’s the buzz all about? Viral marketing sounds like a supremely nasty advertising trick, a combo of the flu and one of those annoying commercials that sticks in your head for ages. But in actuality, it’s neither of those things; to go viral, it has to be …

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What is Content Marketing and How to Start?

What is content marketing? Here’s a hint: you’re reading some right now. Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience. Anything you post on social media, write about on your business blog, or feature on your website …

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How Much Time Should You Spend On Social Media Efforts for Business?

Time is your most precious commodity. Are your business social media efforts taking up too much of your time?  What’s the solution? Social media has changed so many things, from where we get recommendations to how we connect with other people. But what most of us initially saw as a way to keep up with …

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