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Facebook Messenger allows you to send free promotional messages within the first 24 hours of contact with a user.

After that 24 hours, you can send promotional messages as sponsored ads, or send one additional promotional message to that user under standard messaging rules.

Subscription messaging is a third messaging type entirely.

Your Messenger contacts can sign up for your subscription messages, opting in to receiving updates from you in Messenger.

There’s no cost to send subscription messages. The catch?

Messages sent via subscription messaging must not be promotional.

Use subscription messaging privileges with care.

Providing high value is always the key to Messenger marketing.

Ask questions or send chat blasts that pique your contacts’ curiosity and interest enough to engage.

When your contacts engage with you, you can then send them promotional content again, if you’d like, within the next 24 hours.

These are like sponsored posts on the news feed, but they show up on Facebook Messenger (complete with a push notifications!)

You can load your list and segment it based on desired criteria, then send users in that segment a promotional chat blast.

Sponsored messages are two to three cents per message, making this method great for very targeted promotion.

8. Grow Your Contact List with Comment Guard

With chatbot management software like MobileMonkey, you can set up a comment guard.

A comment guard is basically an auto-responder, and it’s one of my favorite Facebook marketing hacks.

The strategy goes like this: you post something on Facebook, with the goal in mind of getting comments.

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It doesn’t matter what it is — it could be business-oriented, or not.

Just make sure you’ll comments on whatever it is.

For example, you could post a riddle — and then say “Leave your guess in a comment below and we’ll tell you the answer.”

Then the chatbot will contact them via Facebook Messenger with a conversation you already set up.

In the script, you’ll prompt people to reply to the bot with something along the lines of “Ready for the answer? Type yes and we’ll send it you.”

Then, anyone who replies will be added to your contact list.

9. Send-to-Messenger Button

Using landing pages?

There’s a new way to make them better.

Instead of having sign-up forms that take a while to fill up, use the Send-to-Messenger button.

By clicking just one button, you can have users send their details straight to Messenger.

Instead of getting email subscribers, you get Facebook Messenger subscribers.

10. Facebook Messenger Ads

The cost of Facebook ads used to be the best thing in the world, but not anymore.

CPA’s are on a steady rise, and they’re so expensive now.

But there’s still one type of ad worth looking at: the Send-to-Messenger ad.

As the name suggests, this type of ad sends the user straight to Facebook Messenger.

Once they click on it, you capture their contact information and you gain messaging permission for that person.

That means you go from 2% conversion rate with an old Facebook ad to effectively 100% with this.


No matter the conversion, you’ve obtained their contact info — and that’s a big win in and of itself!

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There you have it — my top 10 Facebook Messenger marketing tips of all time. Use them to grow your own business into a unicorn!

Image: Facebook

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