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Facebook Creates $100 Million Grant Program for Small Businesses

Facebook has announced a grant program for small businesses impacted by the Covid-19 pandemic. The $100 million fund is comprised of cash grants and ad credits. It is estimated that up to 30,000 businesses could benefit. Small businesses all the over the world have either closed for public safety or suffered revenue losses due to …

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How to Get Started in 2020

Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach …

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What is Social Commerce? – Small Business Trends

If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the …

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Millennials Still Using Facebook More Than Any Other Social Media Site

Facebook remains the most used social media platform across the United States across all age groups. And none use it more than the millennial generation. The finding comes from the 2020 Consumer Culture Report. The report provides insight into the complexities of modern consumer’s motivations, influences and purchasing habits. 2020 Consumer Culture Report The report …

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1 in 5 Employers Have Denied a Job Due to Person’s Social Media Profile

Social media has blurred the lines between the personal and work lives of employees. And as more businesses look into the profiles of their potential hires and also employees, what are the implications. A new survey from WhoIsHostingThis? reveals more than 1 in 5 or 22% of people in a hiring position have denied someone …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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5 Facebook Ads Trends You Can’t Ignore in 2020

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers …

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Facebook Deploys New Tools for Military and Veteran Entrepreneurs

Facebook helps veterans and active military members stay connected. As a result, over 900,000 Americans participate. For example, there are over 2000 groups for veterans, active military people and spouses. Now, Facebook announces new tools focusing on veteran owned small businesses. Small Business Trends contacted Payton Iheme, Public Policy Manager at Facebook who is also …

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9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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Facebook launches its News section – TechCrunch

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook starts testing News, its new section for journalism Facebook’s news section, which was previously reported to be imminent, is here: …

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9 Alternative Apps You Need to Quit Facebook for Good

Facebook’s reputation is in the gutter right now. Privacy scandals, unchecked snooping, and the mishandling of user data all mean that trust in the company has hit a new low. The fact that Facebook owns other major services such as Instagram and WhatsApp only heightens concerns over its activities. So what do you need to …

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