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What is Social Commerce? – Small Business Trends

If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the …

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Millennials Still Using Facebook More Than Any Other Social Media Site

Facebook remains the most used social media platform across the United States across all age groups. And none use it more than the millennial generation. The finding comes from the 2020 Consumer Culture Report. The report provides insight into the complexities of modern consumer’s motivations, influences and purchasing habits. 2020 Consumer Culture Report The report …

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1 in 5 Employers Have Denied a Job Due to Person’s Social Media Profile

Social media has blurred the lines between the personal and work lives of employees. And as more businesses look into the profiles of their potential hires and also employees, what are the implications. A new survey from WhoIsHostingThis? reveals more than 1 in 5 or 22% of people in a hiring position have denied someone …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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5 Facebook Ads Trends You Can’t Ignore in 2020

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers …

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Facebook Deploys New Tools for Military and Veteran Entrepreneurs

Facebook helps veterans and active military members stay connected. As a result, over 900,000 Americans participate. For example, there are over 2000 groups for veterans, active military people and spouses. Now, Facebook announces new tools focusing on veteran owned small businesses. Small Business Trends contacted Payton Iheme, Public Policy Manager at Facebook who is also …

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