Understanding In-Housing: Bringing Marketing Functions Home – Email Marketing – SMTP services


Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA.

In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices.

To dig deeper, Mailjet has partner with the DMA to look more closely at how and why brands are in-housing key marketing functions, by exploring the benefits, challenges, and potential future performance.

The research is a fascinating insight into the key drivers and outcomes that businesses have already seen from their experience of in-housing functions, as well as the challenges ahead in understanding and realising the full benefits of bringing other functions within an organisation.

Download the full research report ‘Understanding In-Housing: Bringing Marketing Functions Home’ to get a closer look at the state of in-housing, its benefits and challenges.


In-Housing Event: Join the DMA, Mailjet, Google Cloud Platform and Exponea November 6th in London to explore the realities of In-Housing, when it makes sense for your business and how to apply it successfully. Special focus on the Retail sector with testimony from major fashion labels.


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