Guide

[Guide] Email Marketing for Charities & Not-For-Profits

Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your …

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[Guide] Landing in the Inbox: Email Marketing Deliverability Basics

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There’s no point spending time crafting great content if your messages never …

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[Guide] Email Marketing For The Travel & Tourism Industry

Ask anyone about their interests, and most people will probably mention travelling. There are so many people posting about their #wanderlust that it should be easy to beat your sales goals every month, right? And yet, with such a competitive market, it’s increasingly hard to turn all those eager travellers into customers. Lucky for you, …

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Marketers Opting for Homebuilt Tech Despite Strain on Team – Email Marketing – SMTP services

Marketers reported that, on average, they lose 13.8 hours per week on their homemade technology. 51% reported that a third-party was less time consuming Data security was reported as the main concern with a homebuilt marketing solution 54% reported the cost of switching to a third-party was the main barrier New research at Mailjet, surveying …

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The Email Infrastructure Handbook: Homebuilt vs Outsourced – Email Marketing – SMTP services

Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making …

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Understanding In-Housing: Bringing Marketing Functions Home – Email Marketing – SMTP services

Understanding In-Housing: Bringing Marketing Functions Home, a research by Mailjet and the DMA. In-housing is an increasingly discussed topic across our industry in recent years – often, because it challenges the transparency of some agency practices. To dig deeper, Mailjet has partner with the DMA to look more closely at how and why brands are …

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