Barometric launches a free tool to spot fraudulent web traffic

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic.

This is the first entry into traffic fraud monitoring for Barometric, a separately managed division of mobile ad network AdTheorent. The new tool, called Clean Score, was launched as a separate tool after invalid traffic filters were built into the platform to assist in the tracking of ad clicks and impressions.

Clean Score lets publishers identify invalid traffic, with the aim of generating more valid ad impressions. A study last year by cybersecurity firm White Ops and the Association of National Advertisers found that advertisers are losing more than $7 billion each year to traffic generated by malicious bots.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.