Marketing Tools

How to Discover and Embrace Your Creative Side [Podcast]

Marketing Podcast with Tania KatanPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same. Her speaking, training, and workshops are designed to help and inspire those …

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Finding Your Brand’s Purpose [Podcast]

Marketing Podcast with Jeff FrommPodcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business. Through his work at FutureCast, Fromm studies consumer trends and consults …

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Top 5 Social Media Marketing Tools To Grow Your Business

Social media has become an imperative part of our daily lives. And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels. Today 3.8 billion people or 45% of the global population use social media. Below are some …

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Putting Social Media Myths to the Test [Podcast]

Marketing Podcast with Scott AyresPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go in the caption on the first …

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Why You Should Treat Every Customer Like Your Mom [Podcast]

Marketing Podcast with Jeanne BlissPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, Microsoft, …

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The Ins and Outs of Marketing Automation [Podcast]

Marketing Podcast with Jason VandeboomPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason Vandeboom. ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform, …

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