Google: AdWords

Six Google Shopping opportunities you may be overlooking

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will

Six Google Shopping opportunities you may be overlooking Read More »

Hidden PPC traffic killers – Marketing Land

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this

Hidden PPC traffic killers – Marketing Land Read More »

Ask the #SMXperts series – B2B SEM: Meeting challenges with smart tactics

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti.  It features an introduction from moderator Brad Geddes. Brad Geddes

Ask the #SMXperts series – B2B SEM: Meeting challenges with smart tactics Read More »

Stay sharp and relevant with ongoing PPC training

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and

Stay sharp and relevant with ongoing PPC training Read More »

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth Read More »

Google announces ads updates for app developers at Google I/O

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion

Google announces ads updates for app developers at Google I/O Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version