ROI

7 Little Tweaks That’ll Improve Your Email Marketing’s Conversion Rates

So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love you. But 24 hours after sending the email… nothing happens. Your conversions are at all-time …

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: …

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What Percentage of Your Revenue Should You Allocate to Marketing?

Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S. Small Business Administration recommends spending 7-8% of your company’s revenue …

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How to Grow Your Business and Brand With Influencer Marketing

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social …

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How to Get More Responses From Cold Emails

NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel: Cold email is dead…or at least it is for people who don’t know …

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84 Influencer Marketing Statistics for 2019 [Infographic]

The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. In the comprehensive infographic below, you will see that companies and brands that invested in influencer marketing …

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11 Companies That Are Doing Mobile Advertising Right

UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both …

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How Much Work Does It Really Take to Build a Popular Podcast?

So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic. Despite the competition, there are plenty of reasons …

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How a Brand Persona Plays Into Effective ROI

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would …

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Influencer Marketing ROI: How To Make Your Results Really Improve

Do you get measurable Influencer Marketing ROI for your programs? Don’t worry–we can keep this lack of c-suite-worthy results between us. Even better–you’re not alone. Why:Because 4 out of 5 businesses that use influencer marketing can’t prove ROI!   In addition:Influencer marketing ROI is the biggest challenge they face. I’m not surprised and you shouldn’t …

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How much of your media budget should you spend on paid search? A data-backed answer. – Econsultancy

Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas. Firstly, you need to understand the impact of spending budget on paid search on other channels. For example when you spend on paid search do you see additional revenue coming through other channels …

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What’s the ROI of Throwing a Live Event?

If you listen to the Marketing School podcast, you’ve probably heard Neil and me talking about the Marketing School DTLA event we’re planning to host in June. In fact, you may have noticed that a lot of brands are jumping on the live event bandwagon. But is it really worth it? What does the ROI look …

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