By Jennifer Dennis, Director, Marketing, Oracle Marketing Cloud Oracle Marketing Cloud is hitting the road. Bringing our customers, partners, leaders, and product and services experts together for visionary thought leadership. These FREE half-day events kick off in Toronto September 12, highlighting the latest best practices and innovative breakthroughs around Oracle Eloqua and Oracle Responsys. Speakers […]
It’s difficult to plan and execute a multichannel marketing strategy when you’re running a growing business in a highly competitive market. This is especially challenging if your marketing teams don’t truly understand how CPM (cost per thousand) relates to messaging costs in your org. If those costs aren’t straightforward, or have hidden management and account
“Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218. Other channels and buzzy topics tend to grab the headlines. The industry press seems to annually predict the death of email. Yet, email persists as the work
Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018 Read More »
We are honored to be named a Leader in Gartner’s first Magic Quadrant for Multichannel Marketing Hubs. Being a leader, of the ‘Leaders’ is particularly flattering considering how important this emerging category is to our customers, partners and employees. Below are some highlights. According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and
As announced last Fall, today we’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and LinkedIn Sales Navigator is now available for joint Oracle Eloqua and LinkedIn customers. Deliver Unified Buyer Intelligence. Leveraging the power of Oracle Eloqua Sales Tools and LinkedIn Sales Navigator enables sales professionals to view
By: Pierre Custeau Vice President Product Management, Eloqua, Oracle Marketing Cloud Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle. Today’s reality is that sales professionals are required to spend valuable time and resources trying to work across a vast range
Oracle Eloqua Delivers Unified Buyer Intelligence Through New Sales Tools Integrations Read More »
By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data (which has been around for
By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience
Apply Big Data to Create Irresistible Customer Experiences Read More »
A/B Testing and the Marketing Funnel A/B testing can make a big difference about how effective a business’s marketing efforts are. It allows marketers and product teams to make data-informed decisions about website optimization changes. Most companies are already running customer experience optimization programs using A/B testing and personalization tools like Oracle Maxymiser. Most ad
As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed. But if you have ever tried to deploy multi-lingual, multi-cultural
Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy Read More »
