Product News

Content Masterclass: Create Experiences that Wow and Convert

  Think about your favorite cake. What makes it special? Maybe it’s the icing or tasty filling. Maybe it’s the chocolaty layers or extra moist texture. To you, this special cake tastes better than an average cake. It stands out because it has all the right elements. It’s different. What if you could give this …

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Oracle Marketing Cloud Named a Leader in Gartner’s 2019 Multichannel Marketing Hubs Magic Quadrant

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a …

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Please Take a Number! New Oracle Responsys Asynchronous API

You probably have gone to a restaurant and had to wait in line to sit down or took a number (or received an electronic device) to find out when your table is ready. Waiting in line is synchronous processing, while being notified after your request has been processed is asynchronous processing. Same thing applies when …

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Insights from Oracle Social Cloud Puts Marketers in the Driver’s Seat

  Business and customer insights are the foundation of an effective marketing strategy. That’s why the Oracle Social Cloud Product team is excited to announce the launch of Insights. Insights is a new social analytics feature that gives marketers the flexibility to build custom dashboards that incorporate both owned and earned data channels without having …

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CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from …

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A Brave New World – Create Beautiful, Responsive Content in Eloqua

The days of non-responsive demand content are officially over. With high-resolution mobile screens, tablets, laptops, and desktops, creating consistently beautiful content across devices has never been more important. Easy, right? Nope. To keep up with modern customer journeys, the amount of experiences you’re expected to deliver is growing exponentially, with new channels and devices added …

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Oracle Eloqua Delivers New Sales Tools for Microsoft Outlook

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and Microsoft Outlook is now available for all Oracle Eloqua customers. This brand new enhancement for the Oracle Eloqua Sales Enablement product portfolio enables sales teams to access rich buyer insights, relevant content and track emails sent to prospects without …

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Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment. As more B2B marketing teams are evaluated based on their ability to increase revenue, the requirement should be to leverage technology that builds preferred customer …

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. If you aren’t already aware, our focus is to provide solutions for marketing and sales teams that …

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