Skills and capability

A day in the life of… Lisa-Marie Ashbury, Digital Delivery Manager at home security firm ADT – Econsultancy

Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly, …

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Three big challenges for organisations – Econsultancy

In such a rapidly evolving industry, where skills and technologies tend to be out of date within just a few years, creating a culture of continuous learning can be a challenge. However, as Econsultancy’s ‘How Marketers Learn’ report suggests, the benefits of doing so should not be undervalued. According to the research, top-performing organisations are …

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Addressing the skills shortage for UK tech companies outside London – Econsultancy

In recent years, businesses have made vast changes by adapting their applications and infrastructure to the cloud, or off-site to create scalability, on-demand computing and cost reductions. We are seeing a similar evolution in how businesses employ people: driven by collaborative technology and socio-economic conditions, more and more companies are adopting agile workforce solutions. But, …

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How to successfully promote a Learning Management System (LMS) within your organisation – Econsultancy

Investing in a Learning Management System (LMS) for your organisation is a great way to promote internal learning and development, and make extra training opportunities available to your workforce that will be there whenever they have the desire to learn. However, all the time and effort that goes into choosing the right LMS will be …

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Four learning & development trends in the digital age – Econsultancy

A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption. According to Econsultancy’s ‘How Marketers Learn‘ report, the organisations that invest in people and digital skills fall into the optimum category of performance, outperforming their peers in every industry. So, while learning and development should be …

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Learning to market to ‘normal’ people – Econsultancy

It uses social media usage to make a very clear point – that ‘Ad people’ (I’d include all marketers in this) are not like the consumer. Whilst ‘Ad people’ are engaging with content on Twitter, LinkedIn and Instagram, the vast majority of consumers are not. They’re watching Line of Duty and EastEnders (if they’re in …

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