Picture this: it’s the holiday season and you are up to your eyeballs in optimizations with your Amazon Ads. You are not really sure what other strategies will deliver and how to really go about optimizing to best benefit your company or brand – not to mention what your competitors are doing. Whether you’re dealing […]
Optimizing Amazon Ads During the Holiday Madness Read More »
Now that you know the basics, it’s time to take your LinkedIn ads strategy to the next level. LinkedIn has been whipping out new ad formats and features like carousel ads, video ads and dynamic ads – but how can you use them for optimal return? We’ve got the experts here to show you what’s
The Newest LinkedIn Ad Formats to Captivate Your Audience Read More »
Man, it’s been a while. The PPC industry has been a little quiet on the major updates side lately, but just as we predicted…BAM! A ton of updates happened at once, and our experts are here to give you a quick 20 min session about everything you need to know and how these changes will
We’re all very well acquainted with the PPC industry charging ahead like a bullet train, and we’re all just trying to hang on tight to the caboose. With all of the updates that have happened over the last few months – and the inevitable changes soon to come – in AdWords (ahem, Google Ads), Facebook,
The Latest PPC Updates to Catapult Campaigns in 2019 Read More »
With the rise of AI, voice search, and automation, PPCers everywhere are wondering: how is the paid search landscape changing, and how will it affect me? With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant
How the Changing Paid Search Landscape Will Impact Marketers Read More »
When it comes to preparing PPC budgets, there are a zillion things to think about. Business are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into a lead gen campaign, how to
The 2019 Budget Season Doesn’t Have to Be a Nightmare Read More »
If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the
More Breaking News: Amazon Rebrand + Exact Match Update Read More »
Wait a minute…does that say “Upside Down?” Does that mean…. YES! That means our second episode of Real Life PPC is, in fact, Stranger Things themed. Get ready to fight the demogorgons of PPC with some seriously fantastic marketing tools. Trust us, they’re much better than wrist rockets. Even if you haven’t seen Stranger Things,
On Wednesday, September 4th, Amazon aimed to minimize confusion by launching Amazon Advertising, a combination of all the parts of the ad business – Amazon Media Group, Amazon Marketing Services, and Amazon Ad Platform. Amazon is listening to its advertisers, and this news gives us all hope that the platform will continue to evolve to
The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand Read More »
Chatbots are all the rage, but are you using yours to its full potential? Having a chatbot on your site allows for quick communication, improved customer service, and can push users to specific landing pages. Are you getting everything out of your chatbot that you could be? Or, are you skeptical of chatbots? Wondering how
