Introducing MailChimp for PrestaShop

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Cue the confetti cannons: We’re excited to announce that you can now connect your PrestaShop store to MailChimp!

We’ve been working hard in recent years to improve our offerings for e-commerce customers. In addition to making our automations free for everyone (abandoned cart and order notifications included!), we’ve rolled out a ton of features designed to help you sell more stuff. And since more than half of MailChimp’s customers are based internationally, teaming up with PrestaShop, one of Europe’s most popular e-commerce platforms, is a perfect fit. 

Not only will your e-commerce store data be passed over to MailChimp, you’ll learn more about your customers than ever before—and communicate with them in a smarter, more personalized way.

Here are all the cool things you can do when you connect your PrestaShop store:

Abandoned cart
Boost revenue with our abandoned cart automations by following up with customers who have left products behind and encouraging them to complete their purchase. You can also suggest similar items from the same category that might interest them—or send a discount or other special offer.

E-commerce automations
Stay in touch with customers while you’re busy doing other work with our pre-built automations. Create targeted series of relevant emails to reach them at the right time. Welcome new customers, reward loyalty with a coupon, or re-engage with people who haven’t opened your emails in a while.

Order notifications
Send beautiful, on-brand automated order notifications—like shipping receipts, invoices, and more—without leaving MailChimp.

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Product recommendations
Increase sales with our automatic, built-in product recommendations, which make smart, data-driven predictions about what customers will want to buy in the future based on their purchase history. You can enhance any campaign or automation with this extra bit of effective personalization.

Facebook and Instagram ad campaigns
Use your customer data to create beautiful Facebook and Instagram ads and grow your audience, sell more stuff, or both. Then, review your ROI to learn which ads generate the most new customers and revenue.

Sophisticated segmentation
With our pre-built segmentation, you can target your customers by signup date, demographics, and purchase history with just one click.

Predicted demographics
Predict the gender and age range of your customers so you can identify key audiences and increase the relevance of your campaigns.

Have a PrestaShop store? Download MailChimp for PrestaShop.

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Not a PrestaShop user? Check our integrations directory to make the most out of our e-commerce functionality.



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