facebook ads

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

When you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is …

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7 New Changes All Marketers Need to Know

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 billion daily active users, this isn’t too surprising. The ad system, after all, is versatile and holds a lot of potential. Advertisers are able to …

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Facebook Earned $1.6 Billion From Hate Groups It’s “Trying” To Fight

If you talk about Facebook, its latest mindset is all about user privacy, fighting fake news and hate speech on its platform. But at the same time, the company can’t stop earning money from the so-called groups that want to promote hate speech via the internet. According to a new report by Sludge, the social …

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Smarter Media Buying: Interviews with Experts – YellowHammer

We are working to assist you with smarter media buying using Interviews with Experts. Here is Part Two in the interviews with Media Buyer Experts. In Part One, (Interview with Userbase), we covered general Media Buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. …

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5 Ways to Re-Engage Those Long-Lost Customers

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost …

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Top 10 ways to Successful Dental Practice Marketing Strategy

Many people seem to hate going to the dentist and I am one of them. I was in the midst of major dental work when my dentist of nearly two decades decided to retire. While I wished him a good, much-deserved retirement, I was sad to be on the hunt for a new dentist. Top …

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How to Uncover Your Competitor’s Facebook Ad Strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers they’re using to connect with their audience, and how you fit into the puzzle. Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, …

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How to Find the Right Customers for Your Brand

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. But you may be missing out on a powerful option …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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Facebook Changing Its Mobile Ad Format

geralt / Pixabay On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed. This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.” Facebook announced the new F5 design for the Facebook App at F8, …

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7 Common Mistakes Businesses Make With Facebook Advertising

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of moving parts that go into creating …

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Facebook Relevance Score: One Metric Becomes 3

Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together …

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