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Top 10 ways to Successful Dental Practice Marketing Strategy

Many people seem to hate going to the dentist and I am one of them. I was in the midst of major dental work when my dentist of nearly two decades decided to retire. While I wished him a good, much-deserved retirement, I was sad to be on the hunt for a new dentist. Top …

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How to Uncover Your Competitor’s Facebook Ad Strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers they’re using to connect with their audience, and how you fit into the puzzle. Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, …

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How to Find the Right Customers for Your Brand

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. But you may be missing out on a powerful option …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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Facebook Changing Its Mobile Ad Format

geralt / Pixabay On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed. This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.” Facebook announced the new F5 design for the Facebook App at F8, …

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7 Common Mistakes Businesses Make With Facebook Advertising

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of moving parts that go into creating …

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