segmentation

How to target the right people with segmentation via Mailjet’s API

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Of course, you do! Well, the best way to achieve that is to stop sending the same email to all of your subscribers. We know you know that every one of your subscribers is unique, so why …

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11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …

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The Ultimate Guide to Developing Buyer Personas

NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy!  Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is …

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What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew …

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How to Target Your Mobile Users with Push Notifications

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Your customers are using their mobile devices to browse your website, interact with apps, read …

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7 Creative Ways to Collect Emails Without Being Spammy

You’ve heard it before, but we’ll repeat it here: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put: You need to get people to give you their email addresses. Of course, that’s often easier said than done. Consumers these days are savvy. They aren’t just going …

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