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Optimize Your Keyword Research and Rankings with SEMRush

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Submit any website through this helpful online tool to discover keywords a site ranks for. Keywords that have search volume and are ranking in the top 100 or so positions will be shown in SEMRush. While some keywords will be missing from the report, the tool focuses on showing you important keywords that users actually search (that is, those with search volume).

Look up your own site or a competitor’s. Literally any site on the web can be input – including international domains. Compare your site to another domain’s keywords, view the history of keyword performances, discover related keywords, look up Adwords performances, find shared keywords with a competing domain … and so much more!

In this article we’ll discuss how to use this helpful tool for Keyword Research and give you a chance to try it out.

What is Keyword Research?

Keyword Research is the SEO process of analyzing search engine keywords, specifically those that prospects use to find new websites. Keyword Research entails competitive analysis to discover new and important keywords that drive traffic and leads, scrutiny of existing keywords your site is ranking for, and prioritization of those keywords for the biggest revenue impact.

Thorough Keyword Research requires reviewing several data points, all sourced to discover the best and most profitable keywords. Whether your business is online and selling products or offline and selling services, a website is an amazing tool to attract new customers. Keyword Research helps you make the most of your website, and it’s usually one of the first steps in optimizing your website for search engines (SEO).

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By analyzing the keywords that your prospective customers use to find sites like yours, you’re better able to provide those customers with the content and landing pages they’re looking for.

For more information on Keyword Research, be sure to read our articles, Semantic Search: Keyword Choices & Relevancy and A Keyword Primer: Finding and Using Keywords Effectively.

Getting Started with SEMRush 

The SEMRush platform is a paid tool, providing a number of subscriptions and options for your business. Portions of the tool are free to use, but the majority of options require a subscription. You can choose one of three plans that give you access to varying amounts of data, from $99 to $199 to $399 per month, as of 2017. Find the plan that works best for your budget and needs. You should also consider the annual plans, which have significant savings over monthly plans.

With SEMRush you can run reports, download valuable information, get access to beta tools, and a lot more ― the features available are quite extensive. Check them out here.

Can SEMRush replace a few tools you’re already using? Possibly! Take a look at the features set and see if you can reduce your dependence on one tool and replace it with SEMRush. And, the system isn’t a one-time only tool; it’s multi-faceted to provide you with constant support in your digital marketing efforts.

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