keyword strategy

Search engine results: The ten year evolution

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition …

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How to perfectly balance affiliate marketing and SEO

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was …

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How Keyword Intent Can Boost Your Conversion Rate

What is Keyword Intent? Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Or, to be more precise, it’s what we think the user is likely to do since we cannot always be sure. Keyword intent is undoubtedly the most important concept when …

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Four ways to boost SEO in just 5 hours

Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even on the first page), the …

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SEO strategies and keyword rankings: mobile versus desktop

As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and …

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Optimize Your Keyword Research and Rankings with SEMRush

Submit any website through this helpful online tool to discover keywords a site ranks for. Keywords that have search volume and are ranking in the top 100 or so positions will be shown in SEMRush. While some keywords will be missing from the report, the tool focuses on showing you important keywords that users actually …

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