Search Engine Marketing

6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales

By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of …

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How to Start Social Media Marketing: A Beginner’s Social Strategy for eCommerce Businesses

How to Start Social Media Marketing: A Beginner’s Social Strategy for eCommerce Businesses Social media is one of the most powerful marketing tools ever created. The key is understanding how to use it in the most effective way possible. In order to effectively reach customers, you need to learn how to start social media marketing, …

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How to Optimize Your Small Business Website for Voice Search

If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching. Voice search isn’t quite taking over the search world yet—but it’s getting closer. Last year, more than half …

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UX matters for search: Here are two reasons why

SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to target, the work of an SEO seems to be never-ending. However, rather than chasing new visitors to increase your …

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How can search engine marketers (SEM) benefit from a VPN

From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to search engine marketing. As a search engine marketer, it’s safe to say that the internet …

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What Is the Difference Between SEM and SEO?

People often use the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) interchangeably. Both SEO and SEM help to increase a website’s ranking in search engine results. SEO, however, is actually a part of SEM, which forms a broader category. In this article, we’ll go over what SEM marketing is, what SEO marketing …

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4 SEO Tactics to Optimize Your Law Firm Website

For just about any industry today, there are SEO techniques that can improve a company’s visibility on Google, as long as they’re applied in an industry-specific way. Here’s how to apply these techniques for your law firm. Keyword research In general, you’ll need to find keywords that are relevant, generate steady traffic, and have levels of …

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